About Me
My name is Benjamin Wong, and I bring over 18 years of experience in the creative industry, with more than 13 years dedicated to the CPG sector, specifically in the health and supplements category. As a passionate leader, strategic thinker, and team player, I thrive on solving problems, building brands, and fostering meaningful relationships.
Current Role
I currently serve as a Senior Creative Lead at Iovate Health Sciences International. I work extensively on Six Star Pro Nutrition, a $100 million brand available at Walmart and other major retailers. Six Star focuses on providing high-quality supplements at accessible prices, empowering consumers to lead healthy, active lifestyles.
Additionally, I’m proud to be involved in the development of XP Sports, an innovative gaming supplement line designed to enhance focus, reaction time, and stress management. The gaming space offers tremendous growth opportunities, and XP Sports allows us to reach untapped audiences in an exciting new way.
Notable Achievements
One of the most rewarding aspects of my career has been creating marketing content with some of today’s top athletes. I’ve collaborated with notable names like Rob Gronkowski, Tobin Heath, Russell Westbrook, Danica Patrick, Giancarlo Stanton, Candace Parker, Ryan Bailey, Samyr Laine, and Coco Ho. Capturing high-quality content across the U.S. has been a fulfilling experience, allowing me to build lasting relationships with industry leaders across various disciplines.
Core Values
I value the collaborative process of building brands and the teamwork required to bring visions to life. Recognizing and celebrating the contributions of peers is essential to me, as it fosters trust, appreciation, and shared success.
Personal Life
Outside of work, I enjoy spending time with my family, especially during our annual trips to the French River in northern Ontario. Fishing is a lifelong passion, and I look forward to sharing this joy with my children as they grow. The outdoors and cottage life hold a special place in our lives, offering us the chance to connect with nature and unwind together.
Please take a moment to explore the projects I’ve been fortunate to work on throughout my career. I’m grateful for the opportunities I’ve had and look forward to even more adventures ahead!